Write Your Journey
For several years, BASTION was part of the Write Your Journey-team, around founder Kerstin Pilz.
Kerstin offers online writing courses in combination with meditations as well as complete writing & yoga retreats in Vietnam and her home country Australia.
The online courses were sent purely via emails. We took care of the complete integration of the email flows on the website as well as the email marketing and customer relation management for the different courses and participants. We also regularly assisted the entrepreneur with the technical implementation of her vision for the existing website and helped set up the web shop. BASTION provided comprehensive advice on online marketing channels, always with the aim of acquiring new users and increasing traffic in mind. In addition to the cooperation with other suitable websites, search engine marketing and search engine optimisation, our agency also implemented the expansion of email marketing.